Senior Director, Product Marketing

Accountabilities: Define and own the product marketing strategy, including positioning, messaging, market approach, and go-to-market plans across multiple product lines. Build, lead, and develop a high-performing product marketing team while establishing strong standards for strategic thinking, storytelling, and execution. Lead go-to-market planning and execution for new products and feature launches, with particular ownership of AI-powered capabilities and adoption strategies. Create and refine compelling product narratives, launch materials, messaging frameworks, and content that communicate customer value effectively. Develop and maintain competitive intelligence programs, translating market trends and competitor insights into positioning strategies and sales enablement resources. Partner closely with Product Management teams to incorporate customer insights, market research, and competitive analysis into product decisions. Collaborate with Sales and Customer Success teams to create effective enablement materials, talk tracks, objection handling strategies, and persona-based messaging. Represent product marketing at executive and leadership levels, clearly communicating launch strategies, market positioning, and business outcomes. Champion the use of AI tools and workflows to improve product marketing efficiency, creativity, and go-to-market processes. Act as the internal expert on market perception, customer needs, and opportunities to strengthen product storytelling and differentiation. Requirements: 10+ years of experience in B2B SaaS product marketing, including at least 3+ years leading and building product marketing teams. Proven track record of successfully launching new products and features, ideally including AI-powered solutions or capabilities. Exceptional writing, storytelling, and communication skills with demonstrated ability to create messaging and content that drives business impact. Strong strategic and analytical abilities with the capacity to synthesize complex technical, market, and customer information into clear direction. Executive presence with experience presenting to senior leadership teams and/or boards. Deep experience in competitive intelligence, market analysis, positioning, and cross-functional go-to-market execution. Experience operating in fast-paced, high-growth SaaS environments with evolving priorities and complex challenges. Ability to navigate ambiguity, make informed decisions, and drive measurable results. Collaborative leadership style with the ability to influence teams across Product, Sales, Marketing, and Customer Success. Strong understanding of AI technologies and their impact on product strategy, customer adoption, and marketing workflows. Experience with field service, commercial operations, technician-focused solutions, or vertical SaaS industries is a plus. Benefits: Competitive benefits package including medical, dental, and vision coverage. Health Savings Account (HSA), Flexible Spending Account (FSA), and dependent care support. Company-paid life insurance, short-term disability, and long-term disability coverage. Voluntary benefits including supplemental life insurance, critical illness, accident, and pet insurance options. 401(k) plan with employer matching contributions and immediate vesting. Flexible paid time off policy and company holidays. Paid parental leave and paid time off for volunteering. Employee reimbursement program supporting wellness, technology, and professional development needs. Opportunity to build and lead a strategic function within a growing technology organization. Collaborative environment focused on innovation, ownership, and meaningful customer impact.