Senior Director of Marketing, Consulting Business

Accountabilities: As a Senior Director of Marketing, Consulting Business, you will lead the development and execution of marketing strategies that elevate brand visibility, strengthen thought leadership, and support business growth. Define and execute comprehensive marketing strategies aligned with business priorities, positioning, and growth objectives. Build and strengthen brand equity through consistent storytelling, thought leadership, and high-quality market-facing content. Partner with senior executives, consultants, and subject matter experts to identify opportunities and amplify expertise-driven initiatives. Lead the creation of impactful content including research reports, white papers, blogs, customer stories, executive viewpoints, and social media content. Transform proprietary research, industry insights, and consulting expertise into compelling narratives that differentiate the brands. Oversee digital marketing initiatives including websites, SEO, social media, email campaigns, and audience engagement strategies. Develop and optimize marketing campaigns focused on awareness, influence, credibility, and market positioning. Use analytics and performance insights to measure campaign effectiveness and continuously improve marketing impact. Manage external agencies, freelancers, and contractors to deliver high-quality marketing initiatives efficiently. Act as a strategic marketing partner for business leaders, ensuring alignment across teams and priorities. Collaborate with broader marketing functions to leverage shared resources while maintaining brand consistency. Requirements: The ideal candidate is a strategic marketing leader with strong experience in consulting, professional services, research, or related industries, combining storytelling expertise with business-focused execution. 10+ years of progressive marketing experience within consulting, professional services, market research, consumer insights, or a related organization. Proven track record of building brand authority and thought leadership programs that increase market visibility and influence. Strong strategic mindset with the ability to move between long-term planning and hands-on execution. Exceptional writing, storytelling, and content development skills, with the ability to simplify complex ideas into compelling narratives. Experience translating research, data, intellectual property, or subject matter expertise into impactful marketing content. Strong stakeholder management skills with the ability to collaborate effectively with senior leaders and cross-functional teams. Experience managing agencies, contractors, and external partners to deliver high-quality work on time and within budget. Hands-on knowledge of content marketing, SEO, social media, email marketing, and digital campaign best practices. Excellent organizational skills and the ability to manage multiple priorities in a fast-moving environment. Experience in market research, consumer insights, or research consulting is considered a strong asset. Benefits: Competitive salary range of CAD $130,000 to $180,000 , based on skills, experience, and internal equity. Home office, internet, and cellphone stipends. Retirement savings plan with employer matching. Parental leave top-up support. Flexible working model with hybrid or remote options depending on role and location. Comprehensive paid time off, including volunteer and professional development days. Competitive health, vision, and dental benefits. Health spending account and additional wellness benefits. Generous sick, personal, and mental health days. Opportunity to work with talented professionals on meaningful, high-impact marketing initiatives. Supportive culture focused on career growth, collaboration, creativity, and inclusion.