Influencer Marketing Professionals: Interview on Creator Discovery Workflows

Accountabilities Participate in a remote video interview to discuss your end-to-end workflow for discovering and selecting creators for marketing campaigns. Demonstrate the software platforms, tools, and processes you use to identify and evaluate influencers. Explain the metrics, selection criteria, and decision-making framework used when assessing potential creator partnerships. Share your typical workflow for managing creator discovery and influencer evaluation through screen sharing. Provide detailed feedback on current challenges, inefficiencies, and opportunities for improving creator discovery processes. Contribute practical industry insights that will support the development of better marketing technology and research initiatives. Requirements Professional experience working in influencer marketing, digital marketing, brand marketing, or agency campaign management. Direct responsibility for discovering, evaluating, and selecting content creators for marketing campaigns. Hands-on experience using influencer marketing platforms or software tools for creator research and evaluation. Strong understanding of influencer performance metrics, partnership evaluation, and campaign planning. Comfortable participating in remote video interviews and sharing your screen to demonstrate real-world workflows. Excellent communication skills with the ability to clearly explain day-to-day marketing processes and decision-making. Ability to provide honest, detailed feedback based on practical professional experience. Benefits One-time compensation of $250 for successful participation. Fully remote interview that can be completed from anywhere in India. Flexible scheduling for the research session. Opportunity to influence the future of influencer marketing tools and workflows. Engage with research teams developing next-generation AI-powered products. Simple contract-based engagement with no long-term commitment required.