Director, Targeted Acquisition

Accountabilities Own the strategy, roadmap, operating model, and performance of targeted acquisition programs and AI-enabled prospecting initiatives. Lead the development, launch, and scaling of acquisition programs from pilot phases into repeatable, organization-wide capabilities. Partner with technology teams, vendors, and business stakeholders to enhance digital prospecting tools, prioritize product improvements, and drive adoption. Identify, segment, and prioritize high-value target audiences using customer data, market insights, sales intelligence, and AI-assisted analysis. Design, execute, and optimize highly targeted acquisition campaigns with clear objectives, performance metrics, and continuous testing frameworks. Develop and refine messaging across email, LinkedIn, landing pages, and additional digital channels while leveraging AI tools to accelerate personalization and content optimization. Collaborate closely with marketing, sales, revenue operations, and specialty teams to align acquisition strategies with broader business objectives. Manage contractors responsible for campaign execution, ensuring high-quality delivery, process consistency, and operational excellence. Monitor campaign performance, pipeline generation, and conversion metrics, providing actionable insights and recommendations for continuous improvement. Build scalable documentation, playbooks, workflows, and enablement programs that strengthen organizational capabilities and support long-term growth. Requirements 5–8 years of experience in management consulting, growth strategy, product management, commercialization, business operations, acquisition marketing, growth marketing, or related fields. Demonstrated success leading complex cross-functional initiatives from concept through execution with measurable business impact. Proven experience building, launching, and scaling products, programs, or growth initiatives in fast-paced environments. Strong background in highly targeted, account-based, one-to-one, or sales-aligned digital marketing strategies. Experience leveraging AI-powered tools, automation, or agent-based workflows to improve business processes, marketing performance, or operational efficiency. Excellent analytical, strategic thinking, and problem-solving skills with the ability to make sound decisions in ambiguous situations. Strong project management and organizational skills with a proactive, execution-oriented mindset. Outstanding written and verbal communication skills with the ability to influence senior stakeholders and drive cross-functional alignment. Experience managing external vendors or contractor teams is preferred. Ability to balance strategic planning with hands-on execution while maintaining a strong focus on measurable business outcomes. Benefits Competitive annual base salary ranging from $145,000 to $175,000 USD , based on experience, qualifications, skills, and geographic location. Eligibility for performance-based incentive compensation. Fully remote work opportunity with company-provided technology to support a productive home office environment. Comprehensive medical, dental, and vision insurance plans. Health Savings Account (HSA) with company contributions for eligible plans. Company-paid life insurance, accidental death & dismemberment (AD&D), short-term disability, and long-term disability coverage. Optional supplemental insurance plans, including accident, critical illness, hospital indemnity, and additional life insurance. 401(k) retirement plan with company matching, including Traditional, Roth, and after-tax contribution options. Generous paid time off, paid sick leave, 14 company-paid holidays, and a full company shutdown during Thanksgiving week. Paid parental leave, maternity support, family medical leave, and adoption assistance reimbursement. Employee Assistance Program, concierge support services, dependent care savings account, pet insurance, and discounted financial planning services. Opportunity to work in a collaborative, innovative environment focused on growth, AI adoption, and continuous professional development.