CRM & Lifecycle Operator

Accountabilities Build, launch, and optimize CRM campaigns across the full customer lifecycle, including acquisition, onboarding, retention, reactivation, and churn prevention. Execute targeted campaigns across multiple channels, including email, push notifications, browser notifications, WhatsApp, and Telegram. Create customer segments and personalized journeys based on user behavior, preferences, and lifecycle stages. Configure, test, and validate bonuses, automated workflows, triggered campaigns, and customer communications. Monitor campaign performance, analyze key metrics, and continuously optimize engagement and retention results. Design and run A/B tests and experiments to improve campaign effectiveness and customer experience. Collaborate with product, data, content, and communication teams to align CRM initiatives with business objectives. Identify automation opportunities, improve CRM processes, and maintain platform quality and best practices. Support the continuous improvement of lifecycle strategies through data insights and performance analysis. Requirements 2+ years of experience in CRM, lifecycle marketing, retention marketing, or a similar role within the iGaming industry. Hands-on experience managing CRM platforms and campaign automation tools. Strong understanding of customer lifecycle management, including onboarding, retention, reactivation, and churn prevention strategies. Experience with customer segmentation, behavioral targeting, personalization, and automated customer journeys. Familiarity with player promotions, bonuses, responsible gaming practices, and relevant regulatory requirements. Analytical mindset with the ability to interpret campaign performance data and optimize results. Strong attention to detail, proactive problem-solving skills, and the ability to manage multiple priorities in a fast-paced environment. Excellent written and verbal communication skills in English. Experience with FastTrack CRM, advanced automation workflows, experimentation, and continuous improvement initiatives is considered an advantage. Benefits Fully remote work with the flexibility to work from anywhere. Equipment provided, including a laptop, headphones, and mouse. Career development opportunities with training and professional growth support. Quarterly performance reviews with opportunities for recognition, salary progression, and career advancement. Fitness reimbursement from the start of employment and access to a health budget after one year. Personal development budget for online courses and professional learning opportunities. 22 paid vacation days, with additional annual leave added based on tenure up to 26 days. Additional paid day off for your birthday after one year of employment. Collaborative, international, and growth-focused work environment.