B2C Performance Marketer | AI-first

Accountabilities Own the full B2C paid acquisition strategy, including campaign planning, execution, optimization, and performance analysis. Build, launch, and scale webinar, VSL, and education-focused marketing funnels using AI-enhanced processes and automation. Create and optimize high-converting ad creatives, messaging, landing pages, and customer acquisition campaigns across paid channels, with a strong focus on Meta platforms. Develop AI-powered workflows that accelerate creative production, campaign management, and marketing experimentation. Monitor key performance metrics including CAC, ROAS, conversion rates, and customer lifetime value, continuously improving campaign profitability. Collaborate closely with sales, CRM, creative, and product teams to align acquisition efforts with broader business objectives. Conduct ongoing testing and experimentation to identify new growth opportunities and improve marketing performance. Requirements Proven experience managing and scaling B2C paid acquisition campaigns with measurable business results. Strong expertise in direct-response marketing, webinar funnels, VSL campaigns, info-product marketing, or similar customer acquisition models. Hands-on experience with Meta Ads and other digital advertising platforms. Strong understanding of AI-powered marketing tools, automation workflows, and agent-based productivity solutions. Demonstrated ability to independently execute campaigns from strategy through implementation and optimization. Excellent analytical skills with experience interpreting marketing data to drive performance improvements. Strong communication, creativity, and problem-solving skills with a proactive, ownership-oriented mindset. Experience collaborating in cross-functional, remote, and fast-paced environments. Benefits Competitive compensation package. Profit-sharing opportunities and equity participation. Fully remote work environment with global collaboration. Company-provided equipment. Paid vacation and time off. Opportunity to build and scale high-impact AI-first marketing initiatives. High level of ownership with direct exposure to executive leadership. Collaborative, innovative, and growth-oriented work culture.