B2B Marketing

Accountabilities: The B2B Marketing professional will be responsible for developing and executing demand generation initiatives that support business growth and enterprise adoption. Key responsibilities include: Building and managing integrated B2B marketing campaigns across priority industries, from strategic planning and messaging to execution and performance analysis. Developing programs across account-based marketing (ABM), content marketing, webinars, customer and partner marketing, executive branding, product launches, and outbound initiatives. Selecting and optimizing marketing channels based on business objectives rather than focusing on a single marketing function. Partnering closely with sales, product marketing, growth, design, and broader marketing teams to deliver consistent messaging and high-impact campaigns. Owning pipeline generation initiatives and monitoring campaign performance through data analysis and measurable outcomes. Running experiments, identifying growth opportunities, and continuously improving marketing strategies. Creating marketing programs that position innovative technology solutions effectively for enterprise audiences. Supporting the development of scalable demand generation frameworks for long-term business growth. Requirements: The ideal candidate has strong B2B marketing experience in high-growth technology environments, with the ability to operate independently and deliver measurable results. Required qualifications and skills include: 5–7 years of experience in B2B marketing roles within high-growth technology companies. Proven experience building and scaling demand generation programs that have generated measurable enterprise pipeline. Strong understanding of multi-channel marketing strategies, including ABM, content, events, partnerships, and outbound campaigns. Ability to work effectively with limited processes, prioritize opportunities, and move quickly in a dynamic environment. Strong analytical mindset with the ability to use data to evaluate performance and guide decisions. Exceptional attention to quality, clarity, and business impact. Curiosity about AI, emerging technologies, and the evolving technology ecosystem. Strong judgment and creativity in developing differentiated marketing strategies. Excellent collaboration and communication skills across cross-functional teams. Benefits: The role offers a flexible and innovative work environment with opportunities for professional growth and meaningful impact, including: Remote-first work opportunity from anywhere in India. Full-time employment within a fast-growing technology organization. Opportunity to shape B2B marketing strategy for innovative AI solutions. High ownership and autonomy to build impactful marketing programs. Career growth opportunities into broader marketing leadership roles. Annual professional development stipend to support learning and skill growth. Annual social travel stipend to connect with colleagues globally. Company-wide annual offsite events in different locations. Monthly co-working stipend for employees who are not located near company hubs. Opportunity to collaborate with a global team of talented professionals.