Analista de Performance Pleno/Sênior | E-commerce

Accountabilities: The professional will be responsible for managing performance strategies for e-commerce clients, ensuring campaigns are optimized, measurable, and aligned with business goals. The role requires a combination of technical execution, data analysis, and strategic consulting to maximize growth opportunities. Plan, create, manage, and optimize paid media campaigns for e-commerce businesses across Meta Ads and Google Ads. Manage budgets, testing strategies, and scaling initiatives to improve campaign performance and profitability. Analyze key performance indicators such as ROAS, CPA, CAC, average order value, revenue, and conversion rates to identify opportunities and challenges. Ensure proper implementation and monitoring of tracking solutions, including pixels, events, and measurement configurations. Build reports, dashboards, and strategic analyses to provide clear insights and recommendations. Participate in client meetings, maintaining a consultative relationship and supporting decision-making processes. Collaborate with different teams to develop initiatives that improve customer acquisition and overall business performance. Requirements: The ideal candidate has hands-on experience in paid media and e-commerce environments, with strong analytical skills and the ability to translate data into strategic actions. This professional should be organized, proactive, and comfortable working with clients and performance-focused teams. Minimum of 2 years of experience working with paid media campaigns, including at least 6 months of experience with e-commerce businesses. Advanced knowledge of Meta Ads and Google Ads platforms. Experience with GA4, Google Tag Manager, and Google Merchant Center. Familiarity with e-commerce platforms such as Shopify, VTEX, Nuvemshop, and Tray. Strong analytical mindset with the ability to interpret data and identify optimization opportunities. Excellent organization, communication, and client-facing skills. Self-driven, collaborative, and results-oriented profile. Certifications in Meta Ads or Google Ads are considered a plus. Previous experience in digital marketing agencies is a valuable differentiator. Benefits: Remote work flexibility. Opportunity to work directly with growing e-commerce businesses and impactful projects. Professional environment focused on performance, innovation, and continuous improvement. Opportunity to develop strategic marketing and analytical skills. Collaboration with experienced professionals in digital growth and e-commerce. Flexible work model designed to support productivity and autonomy.