Analista de CRM e BI Pleno (Foco em Marketing e Vendas)

Accountabilities: The role focuses on optimizing CRM operations, improving business processes, and ensuring reliable data management to support marketing and sales performance. Manage and continuously improve the CRM platform, ensuring governance, standardization, and efficient usage across business areas. Analyze business needs and implement configurations, automations, workflows, pipelines, forms, permissions, and operational rules. Act as the main connection point between business teams, development teams, and data engineering teams for technical requirements. Develop and maintain automations that increase operational efficiency and reduce manual activities. Ensure data quality, integrity, consistency, and governance within the CRM environment. Create and maintain dashboards and operational reports to monitor key business indicators. Support users by promoting CRM adoption, sharing best practices, and improving platform utilization. Identify opportunities for continuous improvement in processes, workflows, and user experience. Contribute to a data-driven culture by transforming information into actionable insights. Requirements: The ideal candidate has experience managing CRM platforms, strong analytical skills, and the ability to translate business requirements into effective technology solutions. Bachelor’s degree completed in Business Administration, Information Systems, Engineering, Technology, Marketing, Commercial Management, or related fields. Experience managing and evolving CRM platforms, preferably HubSpot or similar solutions such as Salesforce, Dynamics, Pipedrive, or RD Station CRM. Experience gathering requirements, mapping processes, and implementing solutions for business teams. Experience configuring pipelines, properties, forms, workflows, automations, permissions, and business rules. Knowledge of system integrations using APIs, Webhooks, or integration tools. Experience collaborating with Marketing, Sales, Customer Success, or Operations teams. Strong analytical ability to identify business needs and recommend functional solutions. Familiarity with CRM implementation or migration projects is a plus. Knowledge of automation tools such as Make, n8n, or Zapier is desirable. Basic knowledge of SQL and data modeling is an advantage. Experience in technology or SaaS companies is a plus. Benefits: Remote work model. Health insurance. Dental insurance. Home office allowance and equipment provided. Meal allowance. Profit-sharing program (PLR). Life insurance. Pharmacy benefits. Day off benefit. Childcare assistance and support programs for children with special needs. Christmas basket. Consigned loan program. Access to wellness programs such as TotalPass. Discounts on courses, educational institutions, and language programs. Pet health plan. SESC partnership benefits. Citizenship program benefits. Supportive and collaborative work environment focused on professional development.